With most social media channels constantly improving and new ones emerging by the day, social ad spending-especially video, and mobile in particular-has gone supersonic.
Social media platforms are where people hang out and spend ever more time – and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited to. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.
Get paid Social Right and the rewards are outstanding. Get it wrong and the backside can bite you. And then a few. With Paid Social it is absolutely essential to strike the right balance.